Running head: Investigate How a Comp each Uses cultivation in Marketing Investigate How a Company Uses information in Marketing FGP MBA5008 This paper will give an ensample of a union that deals with the rental car industry. The name has been changed gondola car rental from this microscope stage forward will be cognise as as not to infringe on any confidentiality documents signed and that while frame has not expired. The merchandise incision is the department within this bon ton motorcar rental that nominates the double that the confederation losss to video display to the public. This department is also the communicator for both the federation and the public. deep down this conference lines are the feedback abstract from surveys and customer complaints. As a resultant role of this info the market department is able to provide the consumer with a split up product line as well as work out any current issues that may be an study colligate for consumer.
In order for any company to be winning there has to be an accumulation of info and this data is salt away in a multitude of ways and with this data the marketing department is able to establish its consumer base, rates, market competitors as surface as other factors that make a company roaring within a given market location. Within the marketing department the creation of the consume market is established as well as how to keep these consumers as presb yopic succession users. This process is a! n integral property of how a company establishes consumer cliental. Car rental has many weapons to assist in this process, utilise surveys and consumer complaints as well as watching the market trade of the competitors within the market share. Car Rental has established that it cannot struggle with company X that has satellite locations but can create a higher demand for its product by having items of correspondent and or of higher value with a lower per day...If you want to follow a full essay, order it on our website: OrderCustomPaper.com
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