Creative Brief GAP Inc.

The effect of the Americana khakis for the young professional person, in other to re assort with the Identity of what GAP Inc. Comfortable, fashionable, woodland, strong American brand. Ill. Description of harvesting or service. Gap Inc. And Its preppy khakis feel more wanton, lightweight, line of descent worry free, excellent fit, resistible, washes and finishes, with best prime(prenominal) fabric for an average sieve point of $54. 5. They are durable and last longer, likewise with new shapes for each young men and women with family that has no time and would like a quality product. IV. Why are we trying to accomplish with this communications piece? To reconnect the guest with the brand identity and regain the that young old growing customer, fling khakis at affordable price, but also offering more stylish and exciting, relatively conservative, and functional khakis to use anytime. Let always to look in- elan, daily at work, at home, and at play.V. What Is the tonality of the ad? The tonality of the ad campaign with Khakis will be creative. Fun, excellent. Connecting with past. The aim is to bring back and slip by our loyal customers with Khakis classical style. By remaking the old ads from the asss, with famous unison songs of today dancing, playing, and working with the Khakis. VI. Who/What is our competition? American Eagle Outfitters, J. Crew, Firebombed & Fitch, Express, Reportable, Banana Republic, erst mend(a) Navy, H and J. C Penny VI. Who Is the target consumer?It is aim to young professional men and women ages 25 40 who have disposable 1 transfer commitment to brand loyalty and want to look good while keeping their purchases within their budget. They wear khakis to feel comfortable and in style too. People wearing these khakis pants should feel natural, relaxed, and au then(prenominal)tic. VIII. What is our single most cogent idea? Khakis are classic, bringing back durable but also chic and fashionable every drawer and GAP Inc. , Go K hakis this season. The quality and services also heavy role in the brand. X.Why should our target conceptualize the promise? For years GAP Inc. Offers good quality, simple, classic yet comfortable American style with this we reinforce and reconnect with the consumer and American tradition of the Khakis. X. What is personality for this product or service? Preppy and young professionals X. What is the medium? TV ads are important as well as Media use of Internet Youth, and Social Media advertizing using the new Khakis style. Magazines that target more family, fashion and general spare-time activity magazines US Weekly, Marie Claire, GO, Parent. XII.Approvals (Who is responsible for signing off, for example Brand Manager, Marketing Director, then UP Marketing, after shoot the CUP XIII. First, Second, Third, Fourth Round creative Due Dates September 1st until April 1st May. Introduce in XIV. reckon (example budget is $50,000, metre 2500, distribution via hand and mail) Budget of $1 Distributed quantity TV media $ 600. 00/1/ ad campaign new version with artisan collaboration Taylor Swift and other American famous artist that connect with GAP style. Social Media ad, Youth $300. 00 Print in Magazines $100,000